Chapter 9:Ongoing Backlog Prioritization

In the previous chapter, we explored how to measure the performance of the platform. We understood how each characteristic of the platform business could be tracked using different metrics to determine the overall success of the platform. We also discussed different steps involved in the outcome measurement process of any product and how each of those steps is different for platforms. The biggest differentiator is the metrics that we collect and analyze for linear products cannot be applied to measure the platform's performance. The success of the platform depends on connecting its producers with consumers and creating a network effect. Hence, all the metrics are aimed at measuring the network effect.

In this chapter, we will understand how to prioritize the features and capabilities of the platform. We will explore metrics-driven prioritization and understand how to utilize the data from the metrics discussed in the last chapter. We...