Summary

Our primary focus in this chapter was to learn how to build a successful platform strategy that can help us launch the platform, grow it, and sustain it during its peak. We learned that a platform strategy cannot be built in isolation; it is derived from the business strategy, which is derived from the business vision. Hence, to create a robust and powerful platform strategy, we should first define the business vision, define the business strategy, and then draft a platform strategy.

While defining the business vision, we understood that it must be precise and clearly state the company's direction. It should mention the business objective and the uniqueness of the business, and it must be specific. We looked at a sample business vision with a step-by-step guide to refine it. We learned that the business vision sets the agenda for the business strategy. A business vision answers what the business is supposed to do, whereas a business strategy answers how it should be...