Case study
We have looked at the differences between linear products and digital platforms and how product management differs for them in each step of the product life cycle. Let's now apply that to a practical case study. We will see one business use case with two different approaches, one as a standalone linear product and another as a digital platform.
For the purpose of this case study, we will assume that our organization, Barter Solutions, specializes in building e-commerce solutions for specific categories catering mainly to the US, with a dominant presence around coastal areas. We want to expand into a new category in a city where we have a good presence, such as San Francisco (SFO), Los Angeles (LA), New York City (NYC), Boston, or Washington D.C. We are product managers for Barter Solutions, and we own and are responsible for expansion into this new category. In this case study, we will look at the launch of this new category with two different approaches.
