Case study

During the course of this book, most of the case studies and examples that we have discussed fell into the B2C category; B2B businesses need the same disruption and transition to the platform model. Many organizations have started to see the need for this transformation and have begun making advances in this direction, but they are even slower than B2C businesses. In particular, the product function is unable to adapt to this change and take everyone forward in this transformation journey. Hence, in this case study, we will cover the transition of a B2B enterprise solution from a linear model to a platform model.

Let's take a common and very popular enterprise solution that helps organizations automate their Accounts Payable (AP) and pay cycle (also known as payment automation). The flow of this process is that the supplier sends an invoice to buyers, it goes through the approval workflow in the buyer's organization, invoices are added to the accounting system...