Chapter 1: Delivering Customer-Centric Value

1. Digitally enhanced technologies now allow organizations to conduct business on the internet, and via mobile technologies, while providing near-real-time global access to information and knowledge-based services. Plus, products communicate and obtain updates via the Internet of Things (IoT).
2. The problem is that humans have an annoying habit of using the same terms among themselves, but thinking about the meanings of the words in very different ways. Different semantic meanings of terms make human-to-human and human-to-computer communications very challenging.
3. The combination of resulting experiences (including price) that an organization delivers to a group of intended customers in a given time frame, in return for those customers buying/using or otherwise doing what the organization wants instead of taking some competing alternative.
4. Everybody.
5. Because, in a competitive market, you will be quickly beaten by your competitors...