Index
As this ebook edition doesn't have fixed pagination, the page numbers below are hyperlinked for reference only, based on the printed edition of this book.
A
Active Assist 155
active storage 21, 143
advanced querying techniques 74
array functions 77
common table expression (CTE) 76
subqueries 75
window functions 76
advertising data analysis
ads and sales data, analyzing 172
CSV data files, loading from local upload 163-167
data exploration 170, 171
data preparation 167
date range analysis 170
Return on Ad Spend (ROAS) 172, 173
use case overview 162, 163
visualizations 170-175
aggregations 72
alerts 156
American National Standard Institute (ANSI) compliant 4
Analytics Hub 227
URL 227
architecture patterns 22
centralized enterprise data warehouse 22, 23
cross-org data exchange 22, 25, 26
decentralized data warehouse 22, 24
array functions 77
arrays 70
automated data...
