Part 4 – Impactful Collaboration and Value Creation
In the realm of product marketing, adept stakeholder management stands as a crucial cross-functional skill. In this part, we'll explore the significance of two distinct stakeholder groups – internal and external. By skillfully leveraging these relationships, we will uncover the secrets to orchestrating a triumphant product launch and unlocking exponential growth. Understanding the art of engaging both internal teams and external partners holds the key to unleashing the full potential of product marketing.
This part has the following chapters:
- Chapter 11, Ensure Internal Stakeholders Buy-In
- Chapter 12, Analyst Relations (AR)
