Market research and benefits

Companies can struggle to match their products with market demand, risking wasted efforts. Market research helps generate customer-centric ideas and solutions that resonate with the target audience and consequently drive growth. Zendesk , a top-tier provider of customer service software, owes its success to its early adoption of extensive market research. In its early days, the company's founders conducted surveys and interviews with potential customers to gain insight into their customer service struggles and current support request management methods. Through this research, Zendesk was able to identify several key pain points, including the inefficiencies and fragmentation of existing systems to track and address customer inquiries. As a result, Zendesk developed a cloud-based software platform that streamlined the support process, providing a centralized hub to manage customer interactions across multiple channels. Today, Zendesk serves thousands...