Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Advertising on Google: The High Performance Cookbook

You're reading from   Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

Arrow left icon
Product type Paperback
Published in Jun 2013
Publisher
ISBN-13 9781849685849
Length 372 pages
Edition Edition
Arrow right icon
Author (1):
Arrow left icon
Kristina Cutura Kristina Cutura
Author Profile Icon Kristina Cutura
Kristina Cutura
Arrow right icon
View More author details
Toc

Table of Contents (20) Chapters Close

Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Researching the Market and Competition and Setting Goals FREE CHAPTER 2. Setting up Your Account 3. Tracking beyond the Click 4. Structuring Your Account 5. Creating Relevant Keywords 6. Writing Compelling Ads 7. Budgets and Bidding 8. Running Display Ads 9. Remarketing to Past Visitors 10. Reporting and Analysis 11. Optimizing Performance 12. Advanced Strategies and Features 13. Managing AdWords Index

Viewing or hiding paused or deleted items


The AdWords campaign management page can be customized so that you are only looking at data of interest to you. One of the more basic features is viewing or hiding paused or deleted items. For example, if you have a lot of campaigns you have been testing, you may choose to hide deleted or paused campaigns so that you can focus on just the campaigns you are currently running.

Getting ready

Before you can use this feature, you will need to have a few campaigns, keywords, or ads in your account. Some of them should be active while others can be paused or deleted.

How to do it..

To hide paused or deleted items, follow these steps:

  1. Click on the Campaigns tab.

  2. Navigate to your sub-tab of interest. For example, click on Campaigns.

  3. Select All enabled to only see active campaigns and hide paused or deleted campaigns:

To view paused or deleted items:

  1. Click on the Campaigns tab.

  2. Navigate to your sub-tab of interest. For example, click on Keywords.

  3. Select All to see active...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime
Banner background image