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Unity 2022 Mobile Game Development

You're reading from   Unity 2022 Mobile Game Development Build and publish engaging games for Android and iOS

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Product type Paperback
Published in Jun 2023
Publisher Packt
ISBN-13 9781804613726
Length 480 pages
Edition 3rd Edition
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Author (1):
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John P. Doran John P. Doran
Author Profile Icon John P. Doran
John P. Doran
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Table of Contents (21) Chapters Close

Preface 1. Part 1: Gameplay/Development Setup
2. Chapter 1: Building Your Game FREE CHAPTER 3. Chapter 2: Project Setup for Android and iOS Development 4. Part 2: Mobile-Specific Features
5. Chapter 3: Mobile Input/Touch Controls 6. Chapter 4: Resolution-Independent UI 7. Chapter 5: Advanced Mobile UI 8. Chapter 6: Implementing In-App Purchases 9. Chapter 7: Advertising Using Unity Ads 10. Chapter 8: Integrating Social Media into Our Project 11. Part 3: Game Feel/Polish
12. Chapter 9: Keeping Players Involved with Notifications 13. Chapter 10: Using Unity Analytics 14. Chapter 11: Remote Config 15. Chapter 12: Improving Game Feel 16. Chapter 13: Building a Release Copy of Our Game 17. Chapter 14: Submitting Games to App Stores 18. Chapter 15: Augmented Reality 19. Index 20. Other Books You May Enjoy

Advertising Using Unity Ads

When working on mobile titles, you need to think about how you are going to sell your game. Deciding on how to best sell a game can be difficult. Of course, you can sell your game for a price, and there is a possibility that it will be successful, but you’ll be limiting your audience numbers to a much lower amount. This could work well for a niche game, but if you’re trying to make a game with a broad appeal where you want to get as many players as possible to play your title, you may have some issues.

Having a price on the game can be a major hurdle in getting initial customers who will share the game via word of mouth and contribute to having more people play your game. To solve this potential issue, you do have the option of making your game free.

Afterward, you can give players the opportunity to purchase things or show advertisements when playing the game.

That’s not to say that having a bunch of advertisements in a free...

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