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The Immersive Metaverse Playbook for Business Leaders

You're reading from   The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

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Product type Paperback
Published in Nov 2023
Publisher Packt
ISBN-13 9781837632848
Length 458 pages
Edition 1st Edition
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Authors (2):
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Robert Scoble Robert Scoble
Author Profile Icon Robert Scoble
Robert Scoble
Irena Cronin Irena Cronin
Author Profile Icon Irena Cronin
Irena Cronin
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Toc

Table of Contents (22) Chapters Close

Preface 1. Part 1: The Reality of the AR/MR Metaverse
2. Chapter 1: The What and Why of the Metaverse FREE CHAPTER 3. Chapter 2: Augmented Reality Status Quo 4. Chapter 3: Where Is Virtual Reality Heading? 5. Chapter 4: The Value of Using 3D Visuals to Interact 6. Part 2: Key Technologies That Power the Metaverse
7. Chapter 5: Understanding Perception Technologies 8. Chapter 6: The Different Types of Computing Technologies 9. Chapter 7: Where Are APIs Needed 10. Chapter 8: Making and Using 3D Models and Integrating 2D Content 11. Chapter 9: Understanding User Experience Design and User Interface 12. Part 3: Consumer and Enterprise Use Cases
13. Chapter 10: New Ways of Social Interaction 14. Chapter 11: Virtual and Onsite Work 15. Chapter 12: 3D and 2D Content Forms and Creation 16. Chapter 13: Retail Experiences 17. Part 4: Why Metaverse Redux?
18. Chapter 14: Benefits and Possible Dangers Reframed 19. Chapter 15: Future Vision 20. Index 21. Other Books You May Enjoy

Part 1: The Reality of the AR/MR Metaverse

In Part 1, the concept of the Metaverse, which is gaining rapid recognition, is explored in depth. It encompasses advanced technologies such as Augmented Reality (AR) and Virtual Reality (VR). AR’s evolution, from early smartphone applications to upcoming AR glasses, as well as VR, plays a pivotal role in shaping the Metaverse and its experiences in gaming, training, healthcare, and so on.

Within this digital realm, users are exposed to a wealth of 3D content, both professionally generated and user-created, often with the assistance of generative AI. These visual assets serve not only as sources of information and entertainment but also as repositories of searchable objects and specific language within videos, thanks to AI-driven search capabilities.

Furthermore, the integration of apps and digital assistants enhances interaction within the Metaverse, presenting a paradigm shift in how tasks are performed and introducing innovative...

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