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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Stakeholders

It's essential to agree that when it comes to integration, all identified stakeholders are sponsors and accountable for the design of the CRM system. This includes making sure that all the project team members, power users, end users, developers, and support team members understand and agree on what is being integrated.

Everyone will need to know why integration is needed, whether this is functionality, a set of data, or a screen from another application, as well as what the dependencies are, and the related and unrelated constraints, such as functional structures, processes, data centers, and system management.

Finally, a compliance officer should be included in discussions like the following:

  • Do we need to track data in several systems or should we only use the master system to decrease the risk?
  • Is the target system secured enough to track personal data and comply with regulations such as GDPR?
  • What is the role and responsibility of everyone involved in the integration processes...
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