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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Chapter 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow

The best architectures, requirements, and designs emerge from self-organizing teams.

In this chapter, we want to look at the work involved in a CRM architecture and explore the techniques for designing a software solution that could solve the challenges that businesses are facing both today and tomorrow.

This chapter is not only for architects; it has been written in a way that all team members, including technical and business members, will benefit from.

We will cover the major elements of solution architecture design, including:

  • Viewpoints
  • Quality attribute trees
  • Measurement metrics
  • Architecture trade-off techniques

In recent years, the dynamics and the business parameters of markets have been changing rapidly, and we can expect to see a profound innovation in CRM technologies. Therefore, we will see even more fundamental changes in the ways that we design and consume CRM solutions for today and...

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