Feedback loop – relationship building

Continuously monitoring and reinforcing the legitimacy of a complicated system such as an AI/ML pipeline is all in service of the ultimate goal of building relationships that last. Relationships between your company and customers, your development team and your sales team, and your MLOps team and your leadership team are all forged through this work of building and going to market with your AI/ML native product. In AI/ML products, the feedback loop is everything. Nurturing a strong relationship with the builders of these products and the customers they serve is the underlying work of the PM. Productizing is the process of taking a service, process, skill, or idea and finding a way to present that to the greater market. Many layers of work go into accomplishing this well, but at its most basic level, this work is really just an elaborate feedback loop.

We haven’t discussed marketing much in this chapter, but this will also be an...