Marketing Cloud data model
Marketing Cloud supports two methods for storing customer-specific data: lists and Data Extensions. Within a given Marketing Cloud instance, data access and permissions can also be sub-divided into BUs to reflect separate brands, geographies, or corporate entities that should not have access to shared data. BUs are only included in Marketing Cloud Enterprise edition, though they can be purchased for an extra cost in other editions.
In this section, we will cover the Marketing Cloud concepts of lists, Data Extensions, data relationships, BUs, suppression, and segmentation. These concepts together form the basis of the Marketing Cloud data model.
Lists
A list is the simpler of the two and is used exclusively to store collections of subscribers to target communications. Within Marketing Cloud, you can create as many lists as you need within a Marketing Cloud instance and can include subscriber attributes such as postal code, favorite color, and last...
