Marketing Cloud capabilities
Understanding the capabilities of Marketing Cloud, especially as it relates to a B2C solution, requires taking a step back and evaluating it more holistically than the product-by-product review we did in the previous section. Fortunately, the capabilities required by most direct-to-consumer sellers in the retail or consumer goods space are available with a Marketing Cloud Corporate or Enterprise edition license, which we'll assume as the baseline for this discussion.
Salesforce CDP is also worth evaluating, for an additional cost, if robust audience segmentation and a 360 view of the customer is required in the marketing space. Other products should be evaluated on an as-needed basis.
For Packt Gear, a careful review of the capabilities of each Marketing Cloud product leads you to believe that a Marketing Cloud Corporate edition license will be the right starting point. This provides access to helpful tools such as Journey Builder, mobile and...
