You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Questions

Which of the following Salesforce products are built on the Salesforce Platform: B2C Commerce, Marketing Cloud, or Service Cloud?
True or False: A Salesforce object represents a single record in the underlying database table.
True or False: When looking to add a feature to B2C Commerce that isn't supported natively, you should first evaluate solutions from the AppExchange.
When extending the Salesforce Platform data model, what is the difference between a custom object and an external object?
You'd like to be able to query a list of the Salesforce Platform account records created in the past 90 days and display them in a table. Which Salesforce Platform tool would best support that need?
Building on the data model you've started for Packt Gear, you determine that the guide for a hike should receive an email alert every time a new hiker registers for their hike. What's the simplest declarative automation tool that will meet this need?
CSRs need to go through a series of steps whenever they generate a new coupon code for a customer. Each of these steps is displayed on a different screen and each builds upon the previous. Which of the following best meets that need: Process Builder, Flow Builder, custom Apex code, or an AppExchange solution?
When reviewing some promotional materials at a trade show, you find some interesting capabilities attributed to Digital 360 – which Salesforce products is this referring to?