Designing Customer-Centric Applications
Welcome back, steadfast pioneers! As our thrilling journey through the winding Salesforce ecosystem and bustling AppExchange marketplace unfolds, we focus on the exciting challenge of designing customer-centric applications and optimal pricing strategies.
You might be wondering, “Why is all this so important?” Well, let’s lean on the wisdom of two thought leaders. Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” He was stressing that people don’t buy products; they buy solutions to their problems. Similarly, Clayton Christensen asserts, “People buy products and services to get a job done”. Their insights underline our direction in this chapter— understanding what job your customer needs done and how your application can be the drill to achieve it.
In...
