Chapter 8. Ready to Sell

This chapter is all about final preparations. It's a quick dry run through the process of making a purchase, followed by the first steps in a diverse marketing campaign that we will cover more in detail in the next chapter.

In this chapter, we shall:

• Create a customer account and place an order

• Look at the PrestaShop customer loyalty scheme

• Look at how to get some feedback on your products using the PrestaShop Product Comments module

• Tell the search engines about your cool new shop

• Look at a multi-pronged marketing campaign, which includes vouchers and social media

• Cover some functionality of the Customers and Orders tabs that we haven't already covered

So let's get on with it.

Before we look at the first element of the campaign, let's make sure that everything is working properly, such as checkouts and shipping, because we will look unprofessional in front of our customers if these are not working properly.

First of all, let's get ourselves a customer. Here you will need...