Marketing your site

The information in this part of the chapter is designed to be digested in full and used fairly simultaneously. If you want to act on each section individually, to dip your toe in, that's fine, but my intention is to help you start a campaign that brings you your first wave of paying customers.

It is also important to realize that the brief burst of activity described here is not the end of the matter. We will look at some ways in which you can get visitors and links to your site. However, be sure to read Chapter 9, Go... to the Future to turn what you do here into an ongoing, effective campaign.

Let's get on with it then.

How to write good posts

You do not necessarily have to be an expert in your field, as most forums cater to users of many skill levels. However, it is very important to try to pretend that you are an expert even if you are not; if you do consider yourself an expert, do not overstate your level of knowledge.

Write at your skill level

You will certainly damage...