Chapter 3. Merchandising for Success

Every successful e-commerce business needs to be customer-centric because without customers, our business would fail miserably. So always try to make your store easy, enjoyable and as fun as possible.

In this chapter, we shall cover everything to display our products, and we will:

• Discuss and implement an efficient UX

• Discuss and implement an efficient category structure

• Add high quality product descriptions that sell

• Take a look at all the different ways you can use PrestaShop to highlight products

• Look at product features, attributes, accessories, and customization

So let's get on with it…