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Mastering the Art of Sales Engineering

You're reading from   Mastering the Art of Sales Engineering Develop essential skills and gain valuable insights for high-tech sales engineering success

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Product type Paperback
Published in Sep 2024
Publisher Packt
ISBN-13 9781835880968
Length 316 pages
Edition 1st Edition
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Authors (2):
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Jeffrey Silver Jeffrey Silver
Author Profile Icon Jeffrey Silver
Jeffrey Silver
Jason Mar-Tang Jason Mar-Tang
Author Profile Icon Jason Mar-Tang
Jason Mar-Tang
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Table of Contents (17) Chapters Close

Preface 1. Part 1:Understanding the High-Tech Sales Industry FREE CHAPTER
2. Chapter 1: Types of Organizations That Employ Sales Engineers 3. Chapter 2: Typical Sales Roles and Sales Processes 4. Chapter 3: The Sales Engineer 5. Chapter 4: Types of Sales Engineer Roles 6. Part 2:Necessary Soft Skills
7. Chapter 5: General Soft Skills 8. Chapter 6: Client-Facing Soft Skills 9. Chapter 7: Mastering Yourself and Helping Others 10. Part 3:Often Neglected Important Skills
11. Chapter 8: Road Warrior Fundamentals 12. Chapter 9: Administration 13. Chapter 10: Compensation and Legal Considerations for the SE 14. Chapter 11: Beyond the SE Role – SE Management 15. Index 16. Other Books You May Enjoy

Ownership

Does this whole chapter seem a little overwhelming? If so, that’s OK. Does it seem that a lot of initiative and onus falls on your shoulders? There’s a reason for that, and we’ll use this concept to wrap up this chapter. It is because world-class SEs take ownership.

Ownership can be defined in many ways. Simply put, it involves taking responsibility for something. As an SE, ownership should guide how you act day by day, and world-class SEs will take ownership of the variable items that are within their influence. Taking ownership ensures things don’t “fall through the cracks.” It ensures accountability. It ensures there is someone driving things to move forward, whether it be deals, events, or self-improvement. It will make you reliable.

Let’s use some of the examples discussed earlier:

  • You ask your AE for information before a demo, either in an email or by setting a prep call. That’s ownership.
  • You...
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