Marketing Automation capabilities 101

Marketing Automation is essentially the act of leveraging multiple sources of technology to create a marketing experience. Even though people often use the phrases “marketing automation” and “digital marketing” interchangeably, they are different things. Digital Marketing refers to digital channels that can be marketed on, whereas Marketing Automation refers to the systems and processes powering ultra-tailored, largely automated marketing experiences in both digital and analog media forms.

Even if you’re not familiar with the specifics of Marketing Automation or the kinds of technology that power it, often called MarTech, you’ve almost definitely experienced it as a consumer. Anytime you’ve received a really relevant email about a sale going on at your favorite store with some of your favorite products listed inside the email, seen an ad for a product you researched following you from site to...