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Integrating CRM across your Organization for Business success

You're reading from   Integrating CRM across your Organization for Business success Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement

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Product type Paperback
Published in Jan 2016
Publisher Packt
ISBN-13 9781783001040
Length 180 pages
Edition 1st Edition
Concepts
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Author (1):
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Andrew Blackmore Andrew Blackmore
Author Profile Icon Andrew Blackmore
Andrew Blackmore
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Table of Contents (14) Chapters Close

Integrating CRM Across Your Organization for Business Success
Credits
About the Author
About the Reviewer
Preface
1. What is CRM Integration and Why is It Good for Your Business? 2. How to Implement an Integration FREE CHAPTER 3. How to Build a Contact Integration 4. How to Build a Sales Management Integration 5. How to Build a Collections Management Integration 6. How to Build a Vendor Management Integration 7. How to Build a Support Management Integration 8. How to Develop and Maintain Your Integration 9. Where Next for Integrations – the Cloud and Other Areas

Integration workflows


The use cases that are required for collections management can be converted to a new integration workflow:

  • Ability to view ERP invoices in CRM, including:

    • Ability to use invoice information when using the CRM interaction feature (for example, phone-call management, e-mail management, document management, and so on)

    • Ability to view invoice information in CRM reports and dashboards

    Collections manager integration workflow

Ability to view ERP invoices in CRM

When employees of RideRight want to chase overdue invoices to improve the company cash flow they have to use the ERP application and informal tracking methods such as spreadsheets or paper records to track whom they have contacted. They have poor visibility on how well they are doing at collecting overdue invoices. It is difficult to manage the process and make improvements.

The workflow will be changed so that CRM users will be able to chase overdue invoices using CRM functionality, which is specifically designed for managing...

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