Understanding Product-Led Growth Management Models

In the previous chapter, we explored the distinction between conventional product managers and growth product managers. While both types prioritize the product roadmap by considering the needs of the business and customers, growth product managers particularly concentrate on optimizing for product-led growth (PLG). Their primary objective is to ensure that the product attracts and retains customers effectively. Therefore, we must familiarize ourselves with various growth product management (GPM) strategies and models associated with PLG.

We will cover the following main topics:

• Difference between GPM and PLG
• Key GPM models and frameworks
• Types of PLG strategies
• Distinction between demo, free trial, and freemium models
• Utilizing PLG techniques – pros and cons
• Other considerations when deciding what techniques to use
• Future trends of PLG management

By the end of this chapter, you will...