Answers

1. GPMs have a broader perspective beyond just product features to encompass market dynamics, business objectives, and future opportunities. They utilize more rigorous data analysis, experimentation, and an iterative approach to drive sustainable and scalable growth.
2. Best practices include defining clear goals, formulating insightful research questions, identifying representative target users, collecting abundant behavioral data, analyzing for key insights, effectively communicating findings, and ensuring research integration into product development.
3. GPMs can plan rigorous experiments to validate assumptions, assess ideas, understand user behaviors, make data-driven decisions on product iterations, and optimize the customer experience and product offering over time through this cycle.
4. Challenges include organizational resistance, complex data, uncertainty from experiments, and collaboration difficulties. Solutions involve compelling arguments, investing in infrastructure, encouraging a growth mindset, and facilitating open communication.
5. Collaboration across teams such as engineering, design, and marketing teams helps GPMs gain holistic perspectives, tap into specialized expertise, and ensure alignment when translating research into product development. This enables effective implementation.