Tips for optimizing the ROI from your ad campaigns

Companies spend thousands of dollars on Pay-per-Click (PPC) campaigns in order to generate a substantial number of leads to kickstart their lead-generation efforts. However, due to the wide-casting net that is permitted when deciding on the target audience, these ads can often generate a significant number of unqualified leads.

Research also shows that the number of bounced contacts increases when a user is required to leave the platform they are currently in to get to your offer. One tip to reduce the number of bounced contacts is to use social media internal forms and not redirect the user to a landing page. This allows your prospect to first fill out the form within LinkedIn or Facebook and then access your offer directly within the platform, improving your conversions and Click-Through Rate (CTR).

Another advantage of generating leads directly on Facebook or LinkedIn through their lead-generation forms is that you will also...