Increasing conversions
Another benefit that can quickly be achieved from implementing HubSpot as part of your martech systems is improving conversions. Some of the ways in which you can achieve this using existing HubSpot tools will be discussed in this section.
Adding exit popups
Exit popups are a popular tactic employed by most sites in an effort to mitigate high bounce rates. It is your last chance to convert a visitor before they leave your site. Some people often find popups to be annoying, but the reality is that statistics show they do indeed work. So, even if you annoy one or two visitors, you might as well take the chance since they were about to leave anyway.
In HubSpot, preparing an exit popup can be done in just a few easy steps:
- Navigate to the top menu to Marketing | Lead Capture | Forms. Click on Create Form and then choose Pop-up Form, as shown:
Figure 2.7 – Choosing the type of form in order to create an exit popup
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