Generating more qualified leads

So far, we've discussed a few one-off tactics that can be employed in less than a week in order to generate some results within 30 days and keep your boss happy. However, there are a few other ideas that can also be considered even if it takes a few more days to set up.

Building a lead nurture for each form existing on your website

One of the most missed (and easiest) opportunities is building a lead nurture once a contact fills out a form. Typically, a website has forms such as contact us, demo or free trial, or downloading content, and each of these presents a gateway for you to engage these leads further.

The nurture does not have to be long, but at least two to three follow-up emails can definitely make a difference in improving your conversion rates. The important thing is not to digress too far from the subject to which the form was connected, but keep the information you are sending as closely related to the original content or request...