Summary
As you can see, for a successful email marketing campaign, a lot of thought and trial and error must be exercised in order to achieve the results you seek. Implementing just one or two of the tips mentioned earlier should help you see improvements in your email campaigns.
Here are a few reminders to pay attention to:
- Pay attention to the subject lines and ensure they are short but click-worthy.
- Keep the content short. Any email that is over 60 words must offer great value and not just be a long-winded sales pitch.
- Use personalization wherever possible – in the subject line, in the preview of the text, in the body of the email, and, of course, in the salutation.
- Try not to add too many links to the email, which take users to different content. Ensure the links are relevant to the action you want the contacts to take.
As often as possible, ensure the emails are coming from a person and not a generic email such as marketing@companyname.com...
