Summary

There's a whole lot more you can do with HubSpot, but I am sure this was more than enough to get you started. The goal of this chapter was simply to give you an overview of what you can expect from the HubSpot portal. We covered the main parts of the platform and gave you a starting point from which to focus your resources and efforts.

Specifically, you have now connected your website to HubSpot to track your visitors' engagement, connected your email domains so that you can now send relevant and engaging content such as newsletters, and nurtured your contacts after they downloaded one of your gated assets from your landing pages. Most importantly, you have now imported your contacts and segmented them as needed so that you can ensure you are delivering a personalized experience. And finally, you have set up your dashboard to help measure your efforts to ensure you are meeting your business goals.

In the next chapter, we will explore in more detail each of the tools and functionalities of HubSpot and show you how to generate some quick wins in the first 30 days of setting up your portal.