Promotion and marketing
Marketing can range from some simple online marketing, advertising, or PPC campaigns. Let's take a look at some of the marketing methods available to us.
Online advertising
There are a number of different online advertising techniques available for us to take advantage of, including the following:
Pay-Per-Click advertisements
Purchasing advertising space
Newsletter advertising
Pay-Per-Click
Pay-Per-Click advertising only costs us each time a visitor clicks on an advert and goes through to our site. When looking at or negotiating cost-per-click rates with advertisers, it is important to work out how many of these visitors are likely to join DinoSpace (our conversion rate), so we can decide how much we wish to invest in a PPC campaign.
If we had a monetization strategy in place for our site, for example, paid advertisements on the site, we could work out how much each user earns us, which would help us to establish how much we could invest in PPC, combined with our conversion...
