The Value Chain
Every project we've ever worked on has had some kind of end customer or user. Sometimes they have been external users, such as an online shopper wanting to use their mobile app to buy the latest set of Justin Bieber bedsheets! Other times, they have been teams internal to an organization, such as an operations team or a particular department within a company. One common denominator we all agree on is that the objective of our work was always having smiley, happy customers:
Figure 2.1: Happy customers — The ultimate goal of organizations
Between us, we have helped many organizations, from the public sector and finance to retail and charities. We've seen it all! As we reminisced, we discussed the end result of some of our projects; we thought about our why — there was almost always some kind of monetary value aspect associated with the reason for us being there. There were...
