The role of marketing and communication following a cyber incident
When a company is breached, news spreads. It hits the news headlines. The brand and reputation of the business are threatened. People speculate, and customer confidence is impacted. You also often see a sudden downward dip in the company’s share price on the stock market.
More and more mature companies increasingly recognize the importance of having a cyber-resilient organization, which contributes to the business’s sustainable growth, and the CMO plays a valuable part in this.
It is chiefly the CMO who is responsible for customer trust, brand, and reputation. With the marketing and communication resources they have at their disposal, much can be done to support and promote cybersecurity awareness internally. In building a healthy security culture, the CMO plays a key role in focusing on the customer/client data, ensuring simple things such as not sharing or sending spreadsheets of PII...
