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API Analytics for Product Managers
API Analytics for Product Managers

API Analytics for Product Managers: Understand key API metrics that can help you grow your business

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Key benefits

  • Transform your APIs into revenue-generating entities by turning them into products
  • Meet your business needs by improving the way you research, strategize, market, and measure results
  • Create and implement a variety of metrics to promote growth

Description

APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.

Who is this book for?

If you’re a product manager, engineer, or product executive charged with making the most of APIs for your SaaS business, then this book is for you. Basic knowledge of how APIs work and what they do is essential before you get started with this book, since the book covers the analytical side of measuring their performance to help your business grow.

What you will learn

  • Build a long-term strategy for an API
  • Explore the concepts of the API life cycle and API maturity
  • Understand APIs from a product management perspective
  • Create support models for your APIs that scale with the product
  • Apply user research principles to APIs
  • Explore the metrics of activation, retention, engagement, and churn
  • Cluster metrics together to provide context
  • Examine the consequences of gameable and vanity metrics

Product Details

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Publication date, Length, Edition, Language, ISBN-13
Publication date : Feb 21, 2023
Length: 12hrs 20mins
Edition : 1st
Language : English
ISBN-13 : 9781805124573
Concepts :

What do you get with Audiobook?

Product feature icon Download a zip folder containing audio files (MP3) and a supplementary PDF
Product feature icon Access this title in our online player
Product feature icon DRM FREE - Listen whenever, wherever and however you want

Product Details

Publication date : Feb 21, 2023
Length: 12hrs 20mins
Edition : 1st
Language : English
ISBN-13 : 9781805124573
Concepts :

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Frequently bought together


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Table of Contents

23 Chapters
Part 1:The API Landscape Chevron down icon Chevron up icon
Chapter 1: API as a Product Chevron down icon Chevron up icon
Chapter 2: API Product Management Chevron down icon Chevron up icon
Chapter 3: API Life Cycle and Maturity Chevron down icon Chevron up icon
Chapter 4: Building and Managing API Products Chevron down icon Chevron up icon
Chapter 5: Growth for API Products Chevron down icon Chevron up icon
Chapter 6: Support Models for API Products Chevron down icon Chevron up icon
Part 2: Understanding the Developer Chevron down icon Chevron up icon
Chapter 7: Walking in the Customer’s Shoes Chevron down icon Chevron up icon
Chapter 8: Customer Expectations and Goals Chevron down icon Chevron up icon
Chapter 9: Components of API Experience Chevron down icon Chevron up icon
Part 3: Deep Dive into Key Metrics for API Products Chevron down icon Chevron up icon
Chapter 10: Infrastructure Metrics Chevron down icon Chevron up icon
Chapter 11: API Product Metrics Chevron down icon Chevron up icon
Chapter 12: Business Metrics Chevron down icon Chevron up icon
Part 4: Setting a Cohesive Analytics Strategy Chevron down icon Chevron up icon
Chapter 13: Drawing the Big Picture with Data Chevron down icon Chevron up icon
Chapter 14: Keeping Metrics Honest Chevron down icon Chevron up icon
Chapter 15: Counter Metrics to Avoid Blind Spots Chevron down icon Chevron up icon
Chapter 16: Decision-Making with Data Chevron down icon Chevron up icon
The API Analytics Cheat Sheet Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon

Customer reviews

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V. Zanini Aug 28, 2024
Full star icon Full star icon Full star icon Empty star icon Empty star icon 3
The first half of the book is a generic introduction to concepts related to managing APIs, and monetizing them. Mostly a bullet point list of ideas. The second half provides examples of how to measure APIs with screenshots. Overall, I felt it missed the mark compared to the expectations
Amazon Verified review Amazon
JS May 08, 2024
Full star icon Empty star icon Empty star icon Empty star icon Empty star icon 1
The book is hard to read and use. It’s very verbose and I’m lost in its words. Very hard to grasp what the author is trying to communicate. In fact, the book is likely written by AI…
Amazon Verified review Amazon
Prasenjit Sarkar Aug 07, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
In the ever-evolving landscape of product management, few resources address the niche yet incredibly essential realm of APIs as effectively as "API Analytics for Product Managers." As a seasoned product leader with a penchant for data-driven decision making, I found this book to be both a timely and enlightening read.From the get-go, the premise of considering APIs not just as utilities but as revenue-generating products is compelling. In my experience, the best product decisions are underpinned by robust analytics, and this book serves as a comprehensive guide to transforming the way we perceive, measure, and optimize APIs. Its structured approach, starting from the foundational concept of an API as a product, to the intricacies of API life cycle and maturity, ensures a step-by-step, layered understanding.A standout feature of this book is its emphasis on metrics. While many resources touch upon standard metrics like activation and retention, this book delves deep. The exploration of often-neglected areas like the effectiveness of documentation and the potential pitfalls of vanity metrics is particularly enlightening. The inclusion of leading and lagging metrics provides a holistic view, allowing readers to understand not just the 'what,' but the 'why' behind their API performance.The sections dedicated to walking in the customer's shoes and understanding their expectations resonate deeply. After all, in the realm of product management, empathy is a North Star. Applying user research principles specifically to APIs is a fresh take and is bound to be invaluable for product managers navigating this space.However, perhaps the most powerful takeaway is the book's commitment to honest metrics. In a world overflowing with data, discerning meaningful insights from noise is a formidable challenge. The chapters on keeping metrics honest and decision-making with data are both a cautionary tale and a guide, steering readers away from potential pitfalls and towards impactful, actionable insights.The book's target audience is spot on. Product managers, engineers, and product executives will find immense value in the insights presented, but even those on the peripheries of SaaS businesses can benefit from understanding the pivotal role APIs play in today's tech ecosystem.
Amazon Verified review Amazon
L Weir Jun 25, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
"API Analytics for Product Managers" is an indispensable resource that every product manager should have. As an API expert and author, I found this book extremely useful for understanding and applying business concepts into API products, define what success means and how to measure it and then execute on a strategy to reach such goals.The book's focus on business metrics and measuring success is exceptional. It provides practical guidance on tracking the right metrics for product growth and making informed decisions. The authors seamlessly connect API analytics with business objectives, improving user experiences and driving growth.I particularly loved the emphasis on measuring metrics and how to interpret them. The authors offer a comprehensive framework for tracking APIs and interpreting data. Real-world examples and case studies enhance the book's practicality.In summary, "API Analytics for Product Managers" is an essential guide that empowers product managers to unlock the value of API analytics in context of business outcomes. Whether you're experienced or starting out, this book provides the knowledge needed to measure success and make informed decisions. I highly recommend it in the evolving world of APIs. Will be permanently in my bookshelf :)
Amazon Verified review Amazon
Darshan Rajaram Kamat Jun 25, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
The book covers both in depth and breadth , the API world and the needed metrics to track, interpret and take next steps towards the API / services improvements for great Developer Experience.
Amazon Verified review Amazon
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