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WordPress 3 Search Engine Optimization

You're reading from   WordPress 3 Search Engine Optimization Getting your WordPress site well positioned on Google and Bing is a fine art that this guide covers brilliantly. From SEO basics to white-hat tips and tricks, you‚Äôll learn to give your site the competitive edge.

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Product type Paperback
Published in Apr 2011
Publisher Packt
ISBN-13 9781847199003
Length 344 pages
Edition 1st Edition
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Table of Contents (20) Chapters Close

WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Getting Started: SEO Basics 2. Customizing WordPress Settings for SEO FREE CHAPTER 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding the Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress WordPress SEO Plugins Other SEO Resources Index

Improving your rank on all search engines


While Google is the undisputed leading search engine worldwide, there are, of course, alternative search engines; the fortunes of the various search engines ebb and flow with Google maintaining a commanding lead. Comscore.com is a well-regarded analyst of search engine metric and reports Google's share of US search queries at about 64%, Yahoo! at about 17%, and Bing/Microsoft at about 12%. The remaining field is made up of a handful of third-tier search engines such as Ask.com, Dogpile.com, and hundreds of smaller search engines.

So how does one rank for all search engines? The answer is easy; optimize for Google. Google's search algorithm is the most advanced, and is certainly the best at detecting disfavored optimization techniques such as keywords stuffing, paid link arrangements, and so on. Furthermore, Google's technology is so dominant that the other search engines imitate most of Google's innovations.

And so, if you rank well for Google, you'll certainly be well-positioned to rank well in the other search engines. Keep in mind, however, that Google is also the most responsive search engine: Google crawls (visits) your site more often and indexes websites faster than the other search engines. So, as you work on optimization, you might see positive changes in Google rankings in a few weeks, whereas the other search engines might take months to respond.

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