What is a logo?
Essentially, a logo is a symbol consisting of text and/or images, used to identify a brand. In addition, a logo can help distinguish a business from other competitors, explain what the business does, and communicate the overall value of the goods or services offered. In the next two subsections, we’ll explore the elements of a logo and the different main types.
Exploring the elements of a logo
Now that we understand what a logo is, let’s dive further into the elements that make up a logo.
Logos consist of the following elements:
- Typography: A great number of logos contain some form of typographic element such as a monogram abbreviation or the full name of the business.
- Color: Logos can range from black and white or monochromatic to a multicolor palette capturing the mood or emotion of the brand. Reviewing what we covered on color theory in the The Emotions of Color section of Chapter 6, Color Theory and Application, can help you master...
