Working with funnels

One of the many things we’d like to know about our players is how they are actually playing a game – for instance, are users skipping our tutorial? To keep track of how players proceed through a series of events, we have funnels. Funnels help us to identify where player drop-off happens in our game.

If you happen to see a large number of people not getting to a certain step, you can assume that something that happened in the preceding step causes people to stop playing our game.

Note

For more information on how funnels work as well as why you’d want to use them, check out https://data36.com/funnel-analysis/.

Funnels are based on the concept of custom events, which we used in the Sending custom events with properties section of this chapter. We can use the Funnels tool (previously known as the Funnel Analyzer) to look at the data sent via these funnels, which we can then use to make educated decisions on what changes should be made...