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The Art of Data-Driven Business

You're reading from   The Art of Data-Driven Business Transform your organization into a data-driven one with the power of Python machine learning

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Product type Paperback
Published in Dec 2022
Publisher Packt
ISBN-13 9781804611036
Length 314 pages
Edition 1st Edition
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Author (1):
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Alan Bernardo Palacio Alan Bernardo Palacio
Author Profile Icon Alan Bernardo Palacio
Alan Bernardo Palacio
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Table of Contents (17) Chapters Close

Preface 1. Part 1: Data Analytics and Forecasting with Python
2. Chapter 1: Analyzing and Visualizing Data with Python FREE CHAPTER 3. Chapter 2: Using Machine Learning in Business Operations 4. Part 2: Market and Customer Insights
5. Chapter 3: Finding Business Opportunities with Market Insights 6. Chapter 4: Understanding Customer Preferences with Conjoint Analysis 7. Chapter 5: Selecting the Optimal Price with Price Demand Elasticity 8. Chapter 6: Product Recommendation 9. Part 3: Operation and Pricing Optimization
10. Chapter 7: Predicting Customer Churn 11. Chapter 8: Grouping Users with Customer Segmentation 12. Chapter 9: Using Historical Markdown Data to Predict Sales 13. Chapter 10: Web Analytics Optimization 14. Chapter 11: Creating a Data-Driven Culture in Business 15. Index 16. Other Books You May Enjoy

Using web analytics to improve business operations

By utilizing insights from digital analytics and user input, we can increase the performance of our websites and apps through conversion rate optimization. This is done by using the current traffic and maximizing it, with the intention of leading to a rise in sales, leads, or any other goal.

With the help of digital analytics dashboards and analysis, we can monitor user activity, including their source, where they go on our website or app, and how they move around the various pages. We can determine where there is the most potential and what needs to be changed to meet the specified aims and objectives thanks to the content and user behavior analysis.

Tagging for a business’s website or app has context thanks to the definition and execution of a measurement plan. This enables companies to perform a strengths, weakness, opportunities, and threats (SWOT) analysis, which will lead to fixing your goals and objectives and indicate...

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