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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

To cloud or not to cloud?

Just recently, I had a conversation with the business and IT stakeholders of a big retail chain. This business was evaluating whether to move its business applications to the cloud. It had to face the following questions:

  • What options are there?
  • What are the best practices?
  • Should all applications move to the cloud or only some of them?
  • What are the pros and cons of private cloud versus public cloud?

The company wanted to understand the integration and deployment options. This element was mainly focused on how to set up a hybrid application infrastructure in order to benefit from cloud services and on-premise.

We've covered all these topics in detail in Chapter 7, CRM Integration Strategies, and Chapter 8, Cloud Versus On-Premise Versus Hybrid – The Deployment of a CRM Platform, but you'll remember that the conclusion was that if a company wants to move completely to the cloud, but not all in one go, the best option is to choose a platform that...

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