Cluster analysis is one of the most popular data analysis techniques. It allows us to find patterns or segments in our data, which we can then interpret in order to gain a more in-depth understanding of its underlying structure. Tableau has a built-in clustering functionality, which means we'll not be using R in this recipe—we'll perform the entire analysis through Tableau only.
Running segmentation analysis
Getting ready
In this recipe, we'll be using the mtcars.csv dataset. It contains characteristics of various car models, such as the number of horsepowers, number of cylinders, miles per gallon, and so on. Before we dive into the recipe, make sure you have the dataset saved to your device and open...
