Professional insight – reviewing your navigation from a mobile-first perspective with Launch Happy’s David Iskander

Now that you’ve optimized your site for smaller screen sizes, this is a great time to use your website on your phone to see how your navigation works and feels for the typical user. I spoke with David Iskander from Launch Happy, and he shared some information about the best way you can consider your navigation from a different perspective:

“The best thing to do when structuring navigation is this: assume the user is extremely busy, is on a mobile device, has distractions all around them, and doesn’t like to be confused. The main navigation should quickly and easily answer all questions that lead to the action you desire on the site. And what this does for SEO is magical! It lets search engines know which pages have a great deal of authority.

The main navigation is essential to identify three key elements: the brand (the logo/company...