Managing Your Salesforce Data to Harvest the Fruits of Customer 360

In this chapter of Part 4, The Continuous Improvement Phase, of your Salesforce program, we will cover how to manage your Salesforce data and how to leverage it to maximize the value of your Salesforce investments. First, we’ll introduce the life cycle of your Salesforce data and how to govern its quality, access, and usage. Next, we’ll explore the many use cases for leveraging your Salesforce data across different domains, using different Salesforce features and technologies to provide better user and customer experiences. Finally, we will show how you can inspire peers in your organization by showing the value of a successfully implemented, run, and leveraged Salesforce program and platform.

You will learn what it means to manage the life cycle of your Salesforce data in order to optimize the user and customer experience and the performance of your Salesforce org and ensure business continuity. You...