Navigating geographical data with interactive maps

We can navigate the geographical data with the help of interactive maps, which are explained in the following sections.

Maps you can navigate and zoom-in to

In this final section, we will create interactive maps that we can navigate. This is a very powerful tool that can be embedded in your R projects, greatly increasing their value and impact on your audience. We will use the leaflet package to develop this map. Our objective is to show a map with the locations of the messages we receive from our clients with icons that represent the type of rating we got using the STARS variable of the message and tooltips that show the PROFIT associated to the corresponding purchase of...