Everyone talks about the benefits of SAM, but it's rare that we actually hear about quantifiable results. There are plenty of reasons for this including a lack of standard measurement, incomplete strategy, poor planning or execution, or the lack of tools to measure results. There are plenty of reasons but having a real return on investment with measurable results will show executives and give them reason to understand and support SAM as an ongoing initiative.
Successful Implementation of SAM programs
The C-suite didn't buy it
I hear this one a lot. But the fact is, no C-suite worth its salt would say no to a program that delivers so key benefits. If you can't sell your C-suite on the necessity of a SAM program...