Learning responsive layout best practices

It is essential to learn about best practices to get the most out of our design and create something beautiful and valuable. The following few best practices aim to support creating responsive and fluid layouts.

Prioritizing content

Some content is more important to convey a message or sell a product than others. For example, let’s look at Walmart’s product detail page again and add boxes to different parts of the content, as shown in the following screenshot:

Figure 4.9 – The Walmart product detail page with boxes around parts of the content

We have four different kinds of content that Walmart decided to put above the fold. Being above the fold comes from the old days of newspapers and describes the placement you see on the very first page, above the center fold that hides away half of the page. On the web, being above the fold means being visible for the user on load without scrolling...