Understanding the business intelligence opportunity
The business intelligence market is a vast and fragmented space with at least 20 different companies making Gartner's list for their Magic Quadrant for Analytics and Business Intelligence Platforms. Market reports generally place the total global market for business intelligence solutions and services at around USD 25–30 billion in 2021/2022 with a Compound Annual Growth Rate (CAGR) of around 10%–11%, reaching USD 40 billion by 2025–2026. That's a lot of numbers, but the important thing to realize is that the business intelligence market is growing because business intelligence is important to all types of organizations, which are becoming increasingly reliant on business intelligence in order to make informed business decisions about how to operate more efficiently, effectively, and profitably.
The data analytics and business intelligence space has seen explosive growth over the last few years, and...
