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Lean Product Management

You're reading from   Lean Product Management Successful products from fuzzy business ideas

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Product type Paperback
Published in May 2018
Publisher
ISBN-13 9781788831178
Length 240 pages
Edition 1st Edition
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Author (1):
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Mangalam Nandakumar Mangalam Nandakumar
Author Profile Icon Mangalam Nandakumar
Mangalam Nandakumar
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Toc

Chapter 7. Track, Measure, and Review Customer Feedback

Exploring customer perspectives and context can help us uncover new opportunities. We may build a technologically superior and robust product, but that alone cannot guarantee that our product will succeed. Product success can depend on how customers adopt our product, how they perceive our product’s value, and the alternatives that exist in the market among other things. We cannot predict how products will be received by our customers. Customers may adopt our product in ways we didn’t expect them to. By keeping an ear to the ground and a check on the pulse of the market, we can tweak our product experience to identify new value propositions in our Impact Driven Product.

In this chapter, we will explore the following topics:

  • Why do well-made products fail?
  • Categorizing customers by level of engagement
  • Feedback channels and when to use them
  • Incorporating feedback into the product backlog

Why do well-made...

You have been reading a chapter from
Lean Product Management
Published in: May 2018
Publisher:
ISBN-13: 9781788831178
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