The mission
Who doesn't love chocolate?! It's a global favorite, with around nine out of ten people loving it and about a billion people eating it every day. One popular form in which it is consumed is as a chocolate bar. However, even universally beloved ingredients can be used in ways that aren't universally appealing—so, chocolate bars can range from the sublime to the mediocre, to downright unpleasant. Often, this is solely determined by the quality of the cocoa or additional ingredients, and sometimes it becomes an acquired taste once it's combined with exotic flavors.
A French chocolate manufacturer who is obsessed with excellence has reached out to you. They have a problem. All of their bars have been highly rated by critics, yet critics have very particular taste buds. And some bars they love have inexplicably mediocre sales, but non-critics seem to like them in focus groups and tastings, so they are puzzled why sales don't coincide with their...
