Predicting outcomes with Einstein Prediction Builder
Einstein Prediction Builder is often referred to in Salesforce documentation as custom AI for admins. This statement has some claim to truth, at least if you have well-populated data objects with fields that have relatively stable correlations between them. In the following sections, we will review the capabilities of this feature and attempt to build a basic prediction ourselves.
Overview of Einstein Prediction Builder
Einstein Prediction Builder works by analyzing historical data in Salesforce objects using machine learning under the hood. While we don't have access to the details of the model used, we could perhaps assume that it uses the same kind of model tournament to determine the optimal algorithm that we have seen in previous features.
While there is no data science degree required to configure Einstein Prediction Builder, you do need to define your use case and success metrics upfront, if you want to use...
